Because of the biggest communications revolution in human history, a shift to real-time thought, art making has changed.
The vast majority of human beings, more than 5 billion of us, are connected instantly to each other via web-based and mobile communication devices.
In this technology driven life, we crave humanity.
Updated information about international news stories is available to people everywhere, 24/7, and for free, and anyone can generate attention by publishing valuable content.
With the expense of publishing essentially free, people have a loud voice through social networks and blogging sites.
Therefore the time is NOW.
Authentic storytelling sets the tone with content as the link between artworks and collectors.
Big data enables seamless the distribution of imagery to paintings and drawings. Agile art brings new attention to Post Internet art, and a real-time engagement keeps art buyers happy.
Of course, it’s not just the art market that has changed.
Every business is going through transition: customer products, business-to-business products and services, healthcare, nonprofit organizations in search of donations, politicians eager votes… everything.
We have instant access to virtually unlimited information.
ARTISTS AND THE SIGNIFICANCE OF REAL-TIME
Winning artists are no longer determined by the galleries with the best closing technique.
Now success belongs to artists that tell their collectors the best stories, artists with the best content, and whose information aligns perfectly with buyer needs.
I focus on how real-time engagement with our online frontier can affect how art is made in the Post Internet art movement.
Real-time means that news breaks in minutes, not days.
It means that ideas filter, and then suddenly and unpredictably go viral to a global audience. It’s when artists develop works instantly, based on feedback from events in the world.
And it’s when artists see an opportunity and are the first to act upon it.
However, too many artists leave themselves fatally exposed by flying blind through this new media environment.
Real-time engagement is about reacting instantly to what’s happening in our contemporary world, following up on international events in seconds, and inserting your thoughts into stories being reported by the mainstream media.
Those skilled at long-term art creation frequently lack the necessary skills of instant engagement. So an understanding of real-time media is essential.
Post Internet artists need to understand the ramifications of people being constantly plugged in and looking for information while on the go.