According to a recent survey of collectors on Instagram, an incredible 51.5% have purchased works from artists they originally discovered through Instagram.

Respondents are all active on Instagram, and nearly half have collections of 100+ works, these are significant findings.

Is Facebook's image sharing platform (valued at $35 billion) the next big sales channel for fine art?

INSTAGRAM CHECKLIST

  • Survey of art collectors and their thoughts on the image sharing app.
  • 42% of those surveyed had more than 100+ artworks in their collection.
  • 87% of Instagram adopting art collectors use it more than 2 times a day.
  • The social media platform is also used for finding trends, researching artists, and buying art directly from artists.
  • It is debatable whether or not networking on the app has increased the practice of art flipping.
  • It offers a new platform for artists to reach art collectors directly and not to rely on the gallery model.

You may be surprised to learn just how much Instagram impacts purchase decisions.

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As a big fan of Instagram (@Pixelrealism), it's influence on the art market continues to grow, as more artists, collectors, and galleries explore its commercial potential.

You may be surprised to learn just how much Instagram impacts purchase decisions.

I thought it could be extremely valuable to explore the platform's impact on art collectors, and to chart usage patterns and collecting habits.

To achieve this, I surveyed art collectors known to use the app. I discuss my findings below.

THE SURVEY

This survey covers exactly how art collectors utilize Instagram and also their acquiring routines.

I connected to leading art enthusiasts energetic on the platform, as well as discovered them anxious to share information regarding their use.

THE COLLECTORS

Our example consisted of just art collectors that are energetic Instagram individuals, as well as consequently stand for the very early adopters of the app as a device for gathering art.

That claimed, these are some devoted people: Virtually fifty percent have 100+ operates in their collections.

A bulk (55%) gather mainly arising art, while 45% determined as well as themselves as modern art collectors.

42% had more than 100+ art works in their collection as well as generally have actually accumulated for 9 years.

HOW MANY WORKS ARE IN YOUR COLLECTION?
9 %
Less than <10
18 %
10-24
21 %
25-49
9 %
50-99
39 %
100-249
4 %
500+

INSTAGRAM APPEAL

ADDICTIVE

Collectors are not just consuming, however are additionally proactively involved, which typically equips them to come to be tastemakers as well as influencers: over half (55%) blog post on Instagram numerous times a week.

A shocking 87% of art collectors use Instagram greater than two times a day as well as 55% open the application 5 or even more times a day - equating their enthusiasm to the apple iphone display.

Added exploration takes place as collection agencies have the tendency to "browse musicians that you understand you like, locate that's uploading them, and also see exactly what else they are attracted to," one art buyer informed us.

HOW OFTEN DO YOU USE INSTAGRAM?
Daily usage Instagram
TRENDSETTING

"It is buzz without a doubt, which has favorable and also adverse impacts. If your art work isn't really stood for on Instagram these days, do you exist?"

- NY Art Collector

Collectors additionally count on the platform as a device for investigating and also uncovering art patterns.

While 30% message the artist they are thinking about getting for their collection, lots of others utilize it to determine existing trends.

TRENDSETTING

Majority (64%) informed us that most of the accounts they follow are art associated.

While these collection agencies plainly put worth on Instagram for prompt details, they additionally depend on various other resources.

As art consultant Liz Parks notes, "It is one small prong in the fork of information-gathering before making a purchase" as well as offers "a psychological coffee break to stay on top of just what is taking place in the art globe."

RESEARCHING

Around 61% of collection agencies continually look at an artist's #hashtag.

The simplicity of exploration will certainly seem be to be one of its main attraction, it's necessary to point out that 74% of art collectors surveyed for Hiscox's Online Report stated that this was the key benefit to buying art online.

BUYING

A shocking 51.5% of surveyed art collectors have actually bought work from artists they initially discovered via Instagram.

These collectors have each obtained nearly 5 artworks on average from artists they located on the social media app!

Nearly one 3rd (31%) of the enthusiasts have actually bought artworks they found on Instagram. Those that acquired such works have actually done so 4 times on average.

"By scrolling with my Instagram feed I initially uncovered the job of Kasper Sonne as well as Sofia Leiby. My rate of interest in both expanded, at some point bring about their job being contributed to my collection" states Scott Friedman, a young New york city collector.

HAVE YOU BROUGHT WORKS FROM ARTISTS YOU'VE FOUND ON INSTAGRAM?
52 %
Yes
HAVE YOU BROUGHT SPECIFIC WORKS YOU ORIGINALLY FOUND ON INSTAGRAM?
31 %
Yes

ART MARKET CONCLUSIONS

TRANSAPARENCY

A huge bulk of art collectors (73%) think that Instagram makes the art market much more clear, with lots of pointing out that as its crucial effect.

With Instagram, "art buyers are subjected to a wide body of artworks by modern artists therefore this understanding of space has actually lessened."

FOREVER POLARISED

The bigger results of the social media app on the art market was a factor of debate. While it was clear that audiences accepted the application for its possibility for openness, art collectors were divided over whether the impacts were all great.

51% of those evaluated thought that it advertised art flipping.

Barry Malin has actually brought over 200 works over the last 10 years, and also keeps in mind that, "Art critics utilize Instagram as a bogeyman in the conversations around art flipping, however the flipping practice thrives in privacy, while Instagram is a transparency tool."

Malin observes that "Social media site is modifying the circulation of impact within the modern art globe, with these brand-new networks privileging those that are skilled at their usage and also happy to spend energy and time appealing efficiently."

IS INSTAGRAM MAKING THE ART WORLD MORE TRANSPARENT?
73 %
Yes
DOES INSTAGRAM PROMOTE THE PRACTICE OF ART FLIPPING?
52 %
Yes

The subject created much conversation, here are just what art collectors thought of Instagram's impact on the art market:

"It can help bring an insight to an artist's practice and work to a broader audience, but it will never replace the in person experience with a work."

"Instagram allows users to be part of an art community even if they don't live in the city or country which has to be positive for the art market."

"I think the biggest influence has been the ability to provide instant access to its users."

"It almost de-incentivizes artists from seeking gallery representation from no-name or small galleries, as the app allows artists to promote their work to targeted people free of charge."

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