How the complete disaster of Fyre Festival played out on social media for all to see
The first chartered jets came in low over the island of Great Exuma’s aquamarine waters that Thursday morning.
Most of those who clambered down onto the tarmac were young and excited, anticipating a once-in-a-lifetime weekend adventure on the sparkling white beaches of the Bahamas.
There would be rock bands, private villas, celebrity chefs, all promoted by the rapper Ja Rule and a gaggle of supermodels on Instagram.
For tickets costing up to $12,000 apiece, the inaugural Fyre Festival, its organizers promised, was to be an ultra-chic “Coachella in the Caribbean.”
As you’re probably aware from the extensive coverage the Fyre fiasco has garnered in the past few days, none of that transpired.
A millennial marketing fiasco waiting to happen
The first wave of paying guests arrived on Thursday, only to find themselves staring at a chaotic festival site that appeared to be weeks away from being able to host anyone.
Blink-182, one of the bands headlining the festival, had cancelled at the last minute The tents that were set up for guests to sleep in looked like “FEMA tents,” one person said. Not exactly the luxury accommodations they’d paid for.
Meanwhile some tents were still in their boxes. There were barely any festival staffers around to tell people where to go, and the promised gourmet food was, well, not:
Hundreds of would-be concertgoers were experiencing the same feeling—and this was only the beginning of the end.
That night, as it became clear that the festival was collapsing, they were forced to scramble to find a way back to the mainland.
Many took to chronicling their plights on Facebook, Instagram and Twitter, and that was what transformed the Fyre Festival from a failed music venue into a richly symbolic moment in Donald Trump’s deeply divided America,
The role of social media "influencers" who traded posts for lavish perks
Then a leaked pitch from the doomed festival showed celebrities and models were given flights and tickets for deceptive promotional posts, that violating trade law.
Nick Bilton, the reporter who obtained the pitch deck, called it “one of the most preposterous invitations for outside capital that I have ever seen”, noting its use of cringe-worthy terms like the “Fyre Squad” to refer to festival employees and the “Fyre Starters” to describe social media celebrities.
But one of the most notable disclosures from the 43-page document is the fact that hundreds of models and online personalities were given free flights, accommodation and tickets in exchange for promoting the event to fans.
The festival claimed that its “Fyre Starters” posted promotions that reached over 300 million people in 24 hours.
Many of the promoters began deleting their embarrassing posts about the festival as the controversy unfolded, with many people taking particular aim at model Kendall Jenner for her role in the music festival controversy.
I think the fact that kendall promoted the fyre festival makes it 1000000x funnier— miki minach (@hundredollar_) April 28, 2017
@KendallJenner girl, you better show up and hand a pepsi to everyone scammed by fyre fest quick— Monique (@moniquexjade) April 28, 2017
Presenting 'Sirens That Clickbait': signed offset poster
A recent study showed that the majority of Instagram's 50 most popular celebrities has posted ads, and that 93% of those ads have not complied with FTC guidelines.
Deceptive advertising on social media has become an increasing problem with "influencers" acting as a latter day siren that attracts consumers to irresponsible disasters such as the Fyre Festival.
This drawing is an anatomy of a marketing scam that were enabled by so-called "Fyre Starters" as they escorted millennials to a fake land of opulence.
Partner With Kendall Jenner
Oh, Kendall. 2017 is not your year — at least when it comes to big brand partnerships.
Less than a month after the controversy surrounding the supermodel's Pepsi ad, which the brand pulled following a swift and vast backlash, Jenner finds herself at the center of another fiasco involving something she promoted.
No Scam Ja Rule
Ja Rule is "heartbroken" following the first day of the disastrous Fyre Festival that he co-created. The rapper promised to issue refunds to festival-goers. He reiterated that Fyre "was not a scam."
Gourmet Sandwiches To Go
There was also promise of “a uniquely authentic island cuisine experience,” with “local seafood, Bahamian-style sushi and even a pig roast.”
Rather than gourmet celebrity chef meals, guests were stuck with scarce amounts of supermarket staples: packaged bread, cheese, and salad.
A Vogue Deception
A millennial might recognize the women in the photos and videos individually, but seeing them all together on a boat is a little more rare.
This is influencer deception: Models with niche name recognition spreading word about a more widespread announcement for a high-end festival that itself spreads the word about Ja Rule’s startup.
Wish You Were Here?
When attendees arrived in the Exumas, a group of islands belonging to the Bahamas, they discovered that the luxury accommodations were actually disaster-relief tents on the beach, some still not set up.
Prices for accommodation reached $250,000.
James' view of the world is inspiring and contemplative.
His work is always powerful, fun, engaging, and most importantly sparks conversation about topics are very much relevant to the spirit of the times.
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It's more easy to understand compared to a lot of other art out there.
I enjoy the photorealism genre overall, but the thing I like the most about what James is doing is the modernizing of older classical motives that puts a light on the current issues of our times through Post Internet art.
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I would recommend James's work! It's different from other pieces out there in a way where you won't find this specific combination of message, provocation and thought in a piece of art that at the same time is quite easy to understand.
What makes this print unique?
Continuing the challenge to preserve the present through realtime art, Sirens That Clickbait explores the dark side of the social media world where "influencers" mislead their followers to irresponsible outcomes.
Including this print in your art collection shows that you are not blind to the misleading power of their reach.
But don't take my word for it
Check it out for yourself. Take your time to hang it on your wall.
And after 30 days, if you feel that this print is not what you expected you can use the ‘Sight Unseen Guarantee’.
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Just send us an email and we will be happy to sort out the refund process immediately.
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Sirens That Clickbait signed offset poster
Sirens That Clickbait is for print collectors who are concerned about the ethics of influencer marketing that cheated the trust of their followers to the millennial disaster that was Fyre Festival.