Will there be a Black Friday sale for Pixelrealism products? What about a Cyber Monday deal?

This is a question we get asked a lot, around this time of year.

Read on to find ​out about the answer...

The short answer is: no.

We don't do Black Friday or any other seasonal sales. But this year, we are doing something special based on all sales of limited edition prints.

First, let me explain why we don't do any seasonal sales, here at Pixelrealism Studio. It's not because we forget about these occasions or because we just don't care. In fact, we have some very strong reasons for not participating in sales.

Here are the most important ones:


#1 Fairness & Buyer's Remorse

Kim Jong-un poster by James Jarvis

'Just For Laughs Signed Offset Poster'. If you order over the Black Friday weekend you will also get a Free print of 'Publicity Catcher' (worth £25).

Imagine you became a print collector 3 weeks ago and now you find out that we offer some crazy discount on Black Friday. How would that make you feel?

Disappointed? Betrayed? Maybe even a bit angry?

Those are not feelings we want our customers to have.

We strive to treat every single one of our customers fairly and we do not want anyone to feel buyer's remorse.

#2 Rapid implementation

Donald Trump poster by James Jarvis

'Vagina Versus Trump Signed Offset Poster'. If you order over the Black Friday weekend you will also get a Free print of 'Guardian of the Press' (worth £20).

On top of treating customers poorly, offering price discounts also encourages a behavior we we are not at all in favor of: procrastination.

If there are sales every few months, then it's understandable for people to stay on the fence and put their projects off for "later".

After all, why pay full price now when you can just wait for a sale? And why jump on this sale when the next one might be even cheaper?

Procrastination is a very common and very detrimental problem among collectors and we don't want to contribute anything to it.

Waiting for seasonal sales to make a buying decision prevents you from taking action, which is the exact opposite of this approach.

If you have an art collection and you want to accelerate its growth, the perfect time to purchase our prints is now.

#3 Congruent value

Fidel Castro poster by James Jarvis

'Countdown To Phallus Decay Offset Poster'. If you order over the Black Friday weekend you will also get a Free print of 'Sirens that Clickbait' (worth £25).

For some artworks, it makes sense that getting them NOW costs more and that at a later point in time, you may get the same art for a much lower price.

Take a smartphone, for example. When it's brand new, the phone is at the peak of its value. The more time passes, the more outdated the technology becomes and the lower the value of the phone, compared to other, newer entries in the market.

In this case, seeing a 50% price cut on an older model during a sale makes sense and it's not something that screws over the customers who bought the phone when it was new.

With Pixelrealism artworks, we strive to do the exact opposite. This is why we do special offers when we launch a new print. At the very beginning, you can get the product for a lower price.

This is not unfair to anyone, since no one paid a higher price for the same thing, previously.

But it also makes sense in terms of the value of the artwork.

Our prints grow in value over time, as we get more demand that drives up the price. That means it would be doubly unfair to offer them at a lower price, later. You'd be getting a more valuable print at a lower price than previous customers.

#3 OUR BLACK FRIDAY PRINT BONUS

With all that said, we are making an important exception this year. Instead of offering a discount, we will be giving away Free prints!

Here's what we're doing: when you order a premium version of our limited editions you will also get additional print worth up to £25.

More importantly we will be giving to a good cause.

And not just any cause, but one that's perfectly aligned with the theme of feminism that is apparent in all Pixelrealism artworks.

We will giving part of the proceeds of all future sales to the Inanna Project:

A Non-Profit Organization based in the Washington, DC area that advocates for Equal Protection under the law for women. They undertake political causes, lobbying efforts and legal advocacy within the Justice System to ensure that women are afforded the legal protections they are entitled to. 

This is not unfair to anyone, since no one paid a higher price for the same thing, previously.

But it also makes sense in terms of the value of the artwork.

Our prints grow in value over time, as we get more demand that drives up the price. That means it would be doubly unfair to offer them at a lower price, later. You'd be getting a more valuable print at a lower price than previous customers.

If you'd like to know more about why I support micro credit and direct giving specifically, this book is a good read.

What's your take on this?

That's our reasoning for not doing any seasonal sales. I'd love to know your thoughts on this, too. How do you feel about sales? What do you think about our charitable giving instead of slashed prices special?

Let us know in the comments below!

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