To make a bid for attention in the old-school art industry, Artsy, is gaining attention by providing a resource for collectors and galleries.
For the past 6 years, the New York based start-up has been carefully working itself into the position of "crucial" businessman.
Find out how they are able to do it and how you are able to browse without the pressure of buying art within the 4 walls of a gallery.
- Keep up to date on current art world happenings.
- A database of extensive artist biographies.
- Interactive Zoom and 'View in Room' feature.
- User-friendly art dictionary, no pretentious terms.
- Dedicated editorial team.
- Download images freely.
The result was an interactive experience of art fairs available to anyone.
Recently, the website also opened to design, in cooperation with the very famous Design Miami fair.
Since launch, Artsy has introduced significant new features including: partnerships with leading art fairs such as Design Miami/ and The Armoury Show.
Ecommerce payment processing, and Artsy Posts, which allows people to write and tell stories about art using Artsy's growing database of 21,000+ artwork images.
The partnership expands the Artsy "encyclopedia" of fine art to include ceramics, furniture, glass, lighting, jewelry, and textiles.
The result was an interactive, up-close-and-personal experience of the design fair, available to anyone.
Artsy aims to make connections among artworks that are seemingly from different worlds, with a catalog that encompasses pieces from the British Museum, the National Gallery in Washington, the Los Angeles Museum of Contemporary Art and others.
Matthew Israel, the project's director, explains more about the project.
ARTSY GENOME PROJECT
The key-element in Artsy is its user-friendliness.
Powered by the Art Genome Project, which analyzes art (and now also design) based on various "genes" (subject, historical movement, materials), the exploring (by style or movement, subject matter, medium or technique, or region) is intelligent and orchestrated behind the scenes by the Artsy experts.
Artsy provides one of the largest collections of contemporary art available online.
Thousands of works from diverse cultures and time periods are accessible for study and enjoyment, and possibly for purchase, with the support of the Artsy team of experts.
By making all the world's art freely accessible, Artsy hopes to foster new generations of art lovers, museum collectors, patrons, and goers.
HOW COLLECTORS USE ARTSY
1. Collectors Engage with New Inventory
30% of artworks inquired on in October were published this autumn. Uploading new and relevant inventory not only makes your profile page more discoverable, it also drives collector interest.
Pro Tip: Keep Inventory FreshArtsy collectors regularly receive notifications about new available works.
We recommend setting a calendar reminder at the beginning of each month to upload new works, or add "Upload to Artsy" to your exhibition to-do list.
2. Quick Responses Drives Sales
On average, a collector will inquire on 8 artworks on Artsy before deciding to buy, meaning that waiting too long to respond might cause you to miss an opportunity.
What's more, based on thousands of collector surveys gathered 48-hours after their initial inquiry, the most common reason users abandon a potential purchase is that a gallery took too long to respond.
Galleries with the highest conversion to sales respond within 48 hours, and many respond within 12 hours.
Pro Tip: Aim for 48 HoursWe see the highest collector engagement result from inquiries responded to within 24-48 hours of an inquiry being placed.
If you are not interested in a particular inquiry, dismiss it so as not to frustrate the collector or damage your overall response time.
3. Mobile Matters
More collectors than ever start their Artsy experience on a mobile device. In October alone we recorded more user registrations via our iOS app than our webpage, meaning that more messages are being sent via iPhone and iPad.
These inquiries may appear short in comparison to standard email, and many galleries make the mistake of believing that this communication style indicates a less committed buyer.A
t the end of the day, success on Artsy is all about consistency-- uploading artworks, adding metadata, and responding to inquiries. Get started on these tips to success in CMS.
Pro Tip: Address Every InquiryThese mobile users are just as serious about collecting - in fact, some of our largest reported sales over $1M have occurred via iOS.
Don't dismiss an inquiry for its brevity; keep the conversation going and get one step closer to a sale.
And to explore a collector's experience via iOS, check out the Artsy app, recently ranked among the Top 50 shopping apps by Apple.